---
product_id: 117931087
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye"
brand: "l'oreal paris"
price: "KSh10032"
currency: KES
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co.ke/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi
store_origin: KE
region: Kenya
---

# Shine Serum for silky finish 50+ luminous shades Fade-defying color for weeks Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye

**Brand:** l'oreal paris
**Price:** KSh10032
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your signature shade with fade-defying shine!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye by l'oreal paris
- **How much does it cost?** KSh10032 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Formula:** Enjoy rich, long-lasting color that resists dullness and brassiness for weeks.
- • **Salon-Quality Color at Home:** Achieve professional, vibrant hair color without the salon price or hassle.
- • **Gray Coverage & Volume Boost:** Effectively covers stubborn grays and leaves hair looking fuller and healthier.
- • **50+ Shades to Match Your Mood:** From golden browns to fiery reds, find your perfect signature shade.
- • **Care Supreme Conditioner with Shine Serum:** Locks in color vibrancy while delivering silky, luminous shine.

## Overview

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color offers over 50 luminous shades with a unique gel formula paired with Care Supreme Conditioner and Shine Serum. This kit delivers salon-quality, long-lasting, fade-resistant color that covers grays and enhances hair shine and volume, making it a top choice for vibrant, professional results at home.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Excellent Performance & Endurance from L'Oreal - Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07D9PFMBY |
| Best Sellers Rank | #158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (54,547) |
| Item model number  | 071249378670 |
| Manufacturer  | L'Oreal Multipacks Ameripac |
| Product Dimensions  | 2.26 x 7 x 6.25 inches; 1.15 Pounds |
| UPC  | 071249378670 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** U163 Hi-Lift Golden Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 1](https://m.media-amazon.com/images/I/910I32DNqKL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal
*by S***O on December 12, 2025*

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

### ⭐⭐⭐⭐⭐ Great at home hair dye to cover your gray hair
*by A***F on October 15, 2025*

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6G Light Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-16*